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5 gum

Responsive Website Redesign

PROJECT DESCRIPTION

I was brought in to oversee the completion of redesign and implementation of Wrigley’s 5 gum website. A small team was brought together to create an innovative yet flexible experience that needed to be translated into multiple languages seamlessly. Worked closely with developers and lead UX consultant to implement and a clean interface. Created multiple prototypes of interface and well as demos of micro-interactions to be used to enhance the site experience. I also worked closely with the creative director and sr. project manager to organize and plan photo shoots and image selection for the initial launch.

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Project Details

Client  Wrigley

Agency  Energy BBDO

Skills  Art Direction, UI/UX, Responsive, Prototyping